Managing Partner | Upstream Gaming Advisory
Linda Rosanio is a trailblazing executive who helped shape the casino marketing landscape from the earliest days of Atlantic City. With over 40 years of experience in advertising, media, and marketing strategy, she is known as one of the original architects of the gaming-focused agency model—long before it became industry standard.
Linda’s career began on the casino floors of Atlantic City, where she launched campaigns for the first wave of East Coast resorts. She went on to build a national marketing agency from the ground up, growing it to 200+ employees and serving more than 125 gaming and hospitality properties across the country. Her hands-on approach, creative instinct, and strategic mindset quickly made her a trusted partner to casinos, hotels, restaurants, and entertainment brands.
But Linda hasn’t just been a force in hospitality—she’s been a driving force in retail innovation. As a founding leader at VSBLTY, a publicly traded ad tech company, Linda helped develop cutting-edge “Store as a Medium” platforms using computer vision and AI. Her work with global partners like Intel, AB InBev, and WPP has helped redefine how brands engage with customers inside physical environments.
Linda also brings decades of experience in food and beverage, having operated two successful restaurants and consulted with some of the world’s top hospitality brands. She pairs that operational insight with a creative mind—ensuring that every campaign, brand, and concept she touches connects with real people in meaningful ways.
As a speaker, educator, and global marketing advisor, Linda’s influence extends across industries. At Upstream, she leads branding, loyalty, and guest experience initiatives, helping operators create identities that resonate and results that scale.
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